BALOJI FOR DIESEL + EDUN by JEFFERSON HACK AND ALASDAIR MCLELLAN


Posted on March 8th, by Dominique in interview, life, music, style. No Comments

1033022

By now you have probably heard about acclaimed Belgian rapper/musician/producer Baloji being one of the faces of the S/S 13 Diesel + EDUN collection. But what a lot of people don’t know is that the campaign was shot by non other than Alasdair McLellan (who is responsible for numerous of my favourite and absolutely iconic magazine covers, most recently Beyoncé for Gentlewoman) with Dazed & Confused co-founder (and KNOTORYUS hero – listen to his words about magazines & longevity here) Jefferson Hack acting as Creative Director.

This morning, after returning from the accompanying Studio Africa Tour (Paris, London, Berlin), our friend briefly talked to us about the collaboration…

Baloji:

“In August 2012, I travelled to Senegal for this shoot and it was a wonderful experience. Jefferson and Alasdair are obviously at the top of their game and it was incredibly interesting to work with them. Jefferson is a great talker and I love his clear view on menswear. He looks at the bigger picture.  We had a lot of conversations, so I was able to bounce ideas off of him and discuss upcoming projects which he was really into. We are still in touch. In fact, immediately after my performance at Paris Fashion Week -that Kanye West apparantly attended, but everyone saw him except for me-  Jefferson sent me an email saying he watched my show together with Bono and his wife Ali and that both of them were really impressed, so that’s cool.”

photo

(above image : Alasdair McLellan and Baloji)

“My favourite piece in the Diesel + EDUN collection is probably the denim jacket. I really appreciate the effort that both Renzo Rosso and Ali Hewson put into this collection. A lot of brands are going on about “conscious fashion” and producing “ethical clothes” without doing the work or research. EDUN walks the walk and Renzo is taking enormous risks which he kind of doesn’t have to do anymore. I mean, he owns Margiela … (laughs). The only thing I would say is that I’m hoping for a less cliché approach to what people think African style  is about. But I love the whole Studio Africa project : it is giving me worldwide exposure for which I am grateful. And please keep an eye on my calender because big things will be happening in the next couple of months. “

edun4

011

(Above image by Kenji Takahashi)

 

Related Posts with Thumbnails



Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Connect with Facebook



PALACE DROPS FULL SS17 LOOKBOOK 

After a proper tease, PALACE have kindly given us their complete lookbook (or as Lev likes to call it: DAS LOOKY BOOKY) for SS17. The...

KNOTORYUS BEST OF NEW YORK FASHION WEEK WOMENSWEAR (AW17)

It should come to few people’s surprise that New York Fashion Week was outspokenly political for AW17. Designers with all kinds of diverse backgrounds...

MY PERSONAL SUPREME SS2017 TEN PRODUCT SELECTION

When I saw the new Supreme SS17 collection-reveal yesterday, I of course knew immediately that you’ll definitely catch me outside in head-to-toe all-over-Obama-on-wax-print, but...

LET’S TALK ABOUT WOLFGANG TILLMANS AHEAD OF HIS EXPO AT TATE MODERN

German-born artist and photographer Wolfgang Tillmans creates images that are instantly arresting in their intimacy. Moments congealed in time, that you feel priviliged to...

RAF SIMONS DEBUTS FIRST COLLECTION FOR CALVIN KLEIN (ALL THE LOOKS + REVIEW & SOUNDTRACK)

Today at 10 AM local time, Raf Simons and Creative Director Pieter Mulier introduced us to the new Calvin Klein Collection at New York...

BROMANCE RECORDS ANNOUNCES END WITH SPECIAL MIX

Well this sucks.

Here’s the official statement released on the Bromance Facebook page 5 minutes ago:

“We’ve been here together for five years, delivered about fifty...

KNOTORYUS CHECKS IN WITH DESIGNERS MARIE-SOPHIE BEINKE, EMMANUEL A. RYNGAERT & SCHUELLER DE WAAL AHEAD OF THE ACT! CUT! PLAY! FASHION FILM SCREENING

When I was 15, I saw my first fashion film. It was a Prada feature named ‘Thunder Perfect Mind’, directed by Ridley & Jordan...

YOUR FEBRUARY WOMEN’S AW17 SHOWS CHECKLIST

Simone Rocha SS17 Are your eyelashes fastened? Did you manage to sneak in a gulp of air in between shows? Because there’s no getting off...

RAF SIMONS SUBTLE #RESIST AND HIS CALVIN KLEIN SS17 AMERICAN CLASSICS CAMPAIGN

I’ve pondered this a couple of times: how does signing a longterm contract and moving to a new country feel if you made this decision during a legendary time when the first black president...

HAPPY BIRTHDAY J DILLA (NEW TRIBUTE MIX)
R.I.P. Jay Dee. Donuts forever.
CHANCE THE RAPPER DROPS “SAME DRUGS” VIDEO (WATCH)

Off the perpetually excellent (and Grammy-nominated) mixtape ‘Coloring Book’, Chance The Rapper surprise-dropped an ace video for “Same Drugs”, directed by Jake Schreier.

Joined by the ‘Magnificent...

STRANGER TUNES
Three recent releases and three ways to deal with reality at its most jagged.
WILLY VANDERPERRE GIVES US WARHAUS ‘MACHINERY’ VIDEO + “/12” MODEL FAN ZINE LAUNCH

Belgian band Warhaus, fronted by Maarten Devoldere of Balthazar and Sylvie Kreusch of Soldier’s Heart, needed a video for their new single ‘Machinery’ off of...

ART COMES FIRST X FRED PERRY SS17 COLLAB (LOOKBOOK + PRODUCTS)

For their sophomore collaboration with Fred Perry, launching February 4th, the proficient Sam Lambert and Shaka Maidoh of Art Comes First have cut out just...

WALK WITH ME : RAF SIMONS DEBUTS AT NYFW FOR AW17-18 (ALL THE LOOKS + REVIEW)

All eyes were on New York late Wednesday evening as Raf Simons was about to make his U.S. debut with his eponymous menswear collection...