LOUIS VUITTON x GESAFFELSTEIN x SURFACE TO AIR (VIDEO)
The house of LV tapped Surface to Air and (current KNOTORYUS darlings) Zone records to create a clip for their ‘Emprise’ collection. They took their cue from that other Gesaffelstein clip for ‘Pursuit’ (directed by Fleur & Manu). You can watch the former above and the latter below. Ah, the joy of repetition… I wonder if the French directorial duo was involved with the making of the ad? (Which I do like, by the way: otherwise I wouldn’t be posting it.)
This interview with ‘Fleur & Manu’ for ‘The Skinny’ gives some interesting insights into the original ideas behind the visual concepts.
“It is a trip through the quest for power, showing the bad aspects of it. Power, money, success should never be the goal otherwise you lose your soul.”