OFFICIAL FIRST LOOK : BALMAIN PARIS x H&M AKA #HMBALMAINATION IS HERE
It was just announced by Balmain Creative Director Olivier Rousteing and top models Jourdan Dunn and Kendall Jenner (via their social media pages of course) that H&M will kick off their second decade of collaborations with French house Balmain. The three of them walked the Billboard Music Awards red carpet wearing head to toe what apparently will be called #HMBALMAINATION looks.
In a timely interview with style.com, talking about the level of couture design and craftmanship that he promised will be kept up in the collaboration, Rousteing threw a little bit of shade towards the previous 10 designer collections by saying : “My collaboration is different from the others. H&M really challenged themselves with craftsmanship, with the high couture level of France, and the results are great.”
*insert at least three palmtree emojis and that little ghost/alien that can’t believe Rousteing just went there*
On November 5, 2015, both a men’s and women’s collection will drop, accompanied by shoes and accessories. The items will be released at H&M stores worldwide and online at hm.com.