KNOTORYUS FINDS OUT WHAT’S GOOD WITH MARIUSPETRUS DESIGNER MARIUS OP ’T EYNDE


Posted on September 27th, by immi in interview, magazine, style. No Comments

mp_aw2016_05_1b

Marius Op ’t Eynde, the Dutch-rooted Antwerp designer behind budding brand MariusPetrus, knows his way around the grindstone. After graduating from the Arnhem fashion academy ArtEZ (alums include Viktor & Rolf and Iris van Herpen), he landed a spot interning at the fabled Alexander McQueen menswear department as well as an internship with master Raf Simons. (Okay, slay me with this CV why don’t you.)

In 2012 he founded MariusPetrus and Dazed dubbed him a ‘menswear sensation’. After recently relocating to London, where he’s carefully plotting a (sustainable) future of growth for his namesake brand, Marius has just completely reshaped his online presence and is pumped and primed for what’s next.

What brought on the big move from Antwerp?

“It was a variety of reasons coming together at once; I wanted to live with my English girlfriend, focus more on my own projects and the new, exciting opportunities the big city brings.”

Your collections are known for their standout thematic prints and high-tech fabrics. What inspired this new black and white AW16 digital ‘check’?

“The AW16 collection was inspired by the luxury sportswear worn by hooligans in the early 80s, the clash of working class styles with high-end designer wear. The prints also reflect that, as one is an abstract variation on a snake print design and the other is a digital ‘check’ – which of course refers to the classic Burberry plaid.”

mp_aw2016_16_1

Did you personally take the photographs featured on the collection’s jumpers?

“Yes, the images seen on the long-sleeves are mine. I always use in-house artwork and imagery for everything that I create because I believe it adds to the identity and vision of the brand. This of course doesn’t mean I wouldn’t be open to collaborate with the right partner at the right time, as this could bring a different angle to the MariusPetrus aesthetic.”

Why is focusing on European and sustainable important to you? What’s your advice for other growing brands to incorporate sustainability in their production?

“I’ve always felt the drive to create the best possible product – and for me this goes beyond just working with high quality fabrics. There is such a great heritage and knowledge in Europe that is on the verge of disappearing in a lot of countries as the large brands are producing further and further away – it’s almost impossible to produce in Belgium nowadays. So if I can work in an easy, positive and responsible way fairly close to home, that is of course a winning situation for everybody – including the environment, as the EU has stricter rules than most other countries. My advice would be to educate yourself – ask around, read online – there are little things most brands can implement, which might not make a huge difference at first but if we all do it together it will make an impact. It involves all aspects of the business and there are a lot of companies that create responsible products without even talking about it – for them it’s just ‘normal’.”

mp_aw2016_02_1b

mp_aw2016_07_1

Truth! What big lessons did you pick up working at McQueen and Raf Simons?

“It’s difficult to point out a specific subject. I think it opened my eyes to a certain mindset and way of designing and definitely made the brands very ‘real’, in the sense that you would never expect such amazing work to be done by such a small team. At McQueen I really picked up a thing or two about working with prints and luxury fabrics, at Raf it was fascinating to see how he works and how the collection comes to life.”

Who would you like to see wearing MariusPetrus? Who has been inspiring you? 

“That’s a very difficult question, I don’t think I have a specific person in mind – as in I wouldn’t want to limit myself. I believe my best friend Lars, who has modeled for most of the collection shoots, is a good example of the young, good looking creative type I’d like to see in my designs. One of the most fulfilling moments for me is when you get an image from the other side of the world of someone looking great in one of your pieces.”

mp_aw2016_23_1

mp6_1

The MariusPetrus online store was just fully updated. What are you hyped for in the coming year and what’s next for the brand?

“Yes, we’ve just re-launched our web store, which is now stocked with great ‘made in Portugal’ pieces. Being in London provides new opportunities and challenges. We’re restructuring the brand at the moment, investigating new options for distribution and our business model since the fashion industry is at a time of serious change – which is challenging yet very exciting. I’ve also been nominated for the Global Denim Awards, which will take place on October 26th in Amsterdam. That’s something I’m very much looking forward to.”

I see some great judges in that awards panel, like the Art Comes First team. Congrats and good luck, Marius!

mp_aw2016_01_1b mp_aw2016_06_1b

All images: AW16 collection courtesy of MariusPetrus

Related Posts with Thumbnails



Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Connect with Facebook



PALACE DROPS FULL SS17 LOOKBOOK 

After a proper tease, PALACE have kindly given us their complete lookbook (or as Lev likes to call it: DAS LOOKY BOOKY) for SS17. The...

KNOTORYUS BEST OF NEW YORK FASHION WEEK WOMENSWEAR (AW17)

It should come to few people’s surprise that New York Fashion Week was outspokenly political for AW17. Designers with all kinds of diverse backgrounds...

MY PERSONAL SUPREME SS2017 TEN PRODUCT SELECTION

When I saw the new Supreme SS17 collection-reveal yesterday, I of course knew immediately that you’ll definitely catch me outside in head-to-toe all-over-Obama-on-wax-print, but...

LET’S TALK ABOUT WOLFGANG TILLMANS AHEAD OF HIS EXPO AT TATE MODERN

German-born artist and photographer Wolfgang Tillmans creates images that are instantly arresting in their intimacy. Moments congealed in time, that you feel priviliged to...

RAF SIMONS DEBUTS FIRST COLLECTION FOR CALVIN KLEIN (ALL THE LOOKS + REVIEW & SOUNDTRACK)

Today at 10 AM local time, Raf Simons and Creative Director Pieter Mulier introduced us to the new Calvin Klein Collection at New York...

BROMANCE RECORDS ANNOUNCES END WITH SPECIAL MIX

Well this sucks.

Here’s the official statement released on the Bromance Facebook page 5 minutes ago:

“We’ve been here together for five years, delivered about fifty...

KNOTORYUS CHECKS IN WITH DESIGNERS MARIE-SOPHIE BEINKE, EMMANUEL A. RYNGAERT & SCHUELLER DE WAAL AHEAD OF THE ACT! CUT! PLAY! FASHION FILM SCREENING

When I was 15, I saw my first fashion film. It was a Prada feature named ‘Thunder Perfect Mind’, directed by Ridley & Jordan...

YOUR FEBRUARY WOMEN’S AW17 SHOWS CHECKLIST

Simone Rocha SS17 Are your eyelashes fastened? Did you manage to sneak in a gulp of air in between shows? Because there’s no getting off...

RAF SIMONS SUBTLE #RESIST AND HIS CALVIN KLEIN SS17 AMERICAN CLASSICS CAMPAIGN

I’ve pondered this a couple of times: how does signing a longterm contract and moving to a new country feel if you made this decision during a legendary time when the first black president...

HAPPY BIRTHDAY J DILLA (NEW TRIBUTE MIX)
R.I.P. Jay Dee. Donuts forever.
CHANCE THE RAPPER DROPS “SAME DRUGS” VIDEO (WATCH)

Off the perpetually excellent (and Grammy-nominated) mixtape ‘Coloring Book’, Chance The Rapper surprise-dropped an ace video for “Same Drugs”, directed by Jake Schreier.

Joined by the ‘Magnificent...

STRANGER TUNES
Three recent releases and three ways to deal with reality at its most jagged.
WILLY VANDERPERRE GIVES US WARHAUS ‘MACHINERY’ VIDEO + “/12” MODEL FAN ZINE LAUNCH

Belgian band Warhaus, fronted by Maarten Devoldere of Balthazar and Sylvie Kreusch of Soldier’s Heart, needed a video for their new single ‘Machinery’ off of...

ART COMES FIRST X FRED PERRY SS17 COLLAB (LOOKBOOK + PRODUCTS)

For their sophomore collaboration with Fred Perry, launching February 4th, the proficient Sam Lambert and Shaka Maidoh of Art Comes First have cut out just...

WALK WITH ME : RAF SIMONS DEBUTS AT NYFW FOR AW17-18 (ALL THE LOOKS + REVIEW)

All eyes were on New York late Wednesday evening as Raf Simons was about to make his U.S. debut with his eponymous menswear collection...