ALL THE CAMPAIGN IMAGES OF RAF SIMONS FOR CALVIN KLEIN ‘BY APPOINTMENT’


Posted on January 23rd, by immi in magazine, style. 1 Comment

calvin-klein-by-appointment-raf-simons-2
Ahead of Raf Simonsdebut show as Chief Creative Officer for Calvin Klein on February 10th, the brand has elected to let us in on their first new wave, dubbed ‘By Appointment’. Calvin Klein’s New York celebrity by-appointment atelier will now become a line on its own, no longer just catering to the wealthy and famous but acting as an open bespoke service for all, from custom traditional embroidery to modern tailoring. A fresh take on an established tradition, which seems aptly foreboding. calvin-klein-by-appointment-raf-simons-3
Shot and styled by Raf’s trusted team of Willy Vanderperre + Olivier Rizzo, the first drop of lookbook images (named ‘CKBA 1-14’) zooms in on Americana iconography. In a press statement, Simons notes ‘Calvin Klein is not only about iconic underwear and jeans – it’s about so much more’. In the images, every decade of American women’s fashion, from the 20s until today, are paid homage to in the image of cheerleaders, majorettes and debutantes in handcrafted Calvin. It appears that everything the Dior couture experience instilled in Raf Simons has been artfully transposed on a new all-American canvas. Raf simons Calvin Klein by appointment 12
Raf simons Calvin Klein by appointment 4Raf simons Calvin Klein by appointment 11 Raf simons Calvin Klein by appointment 9
Raf simons Calvin Klein by appointment 8
Like a stretching exercise for the atelier, the looks range from a made-to-measure embellished tee and velvet cheer uniform to beautifully precious couture. On the brand’s website, the images are juxtaposed with pairs of Calvin Klein briefs, symbolising American pragmatism and its pop icons. Creative Director Pieter Mulier also notes that the concept of ‘By Appointment’ is driven by character and about women feeling empowered in what they’re wearing, a fitting message considering millions of women worldwide were marching simultaneously at the time of the release. Given how the brand’s originator has no qualms about dressing the new First Lady, it’ll remain to be seen however whether Raf will join the ranks of designers stepping in to style the new occupants of 1600 Pennsylvania Avenue, though they could easily now book their own appointment via [email protected] Raf simons Calvin Klein by appointment 15
Raf simons Calvin Klein by appointment 16
Raf simons Calvin Klein by appointment 14 Raf simons Calvin Klein by appointment 5
The cast, selected for their individuality and personalities, includes model favourites such as Raf’s muse Julia Nobis, Natalie Westling, Abbey Lee, Lineisy Montero, Jamie Bochert and the prodigious Millie Bobby Brown. Snatching up Young Eleven for her first major fashion collaboration was undoubtedly a major coup. Raf simons Calvin Klein by appointment 13
Raf simons Calvin Klein by appointment 7
Raf simons Calvin Klein by appointment 10
With heads turning blue from breaths bated, the industry is now fully abuzz with excitement for this new era, or as T Magazine‘s Alexander Fury puts it:

YES RAF COME THROUGH.

Posted by Alexander Fury (@alexanderfury) on

Pierre Debusschere is also here for it: pierre debusschere - calvin klein by appointmentAppointments in the New York atelier will be available as from April 1st 2017 via the aforementioned e-mail address, so your summer NYC trip might need to get bumped up if you can manage to schedule a meeting, since there is no word yet on potential international outposts of the service. Subject line: “Will Raf and Pieter be there too?” Raf simons Calvin Klein by appointment 6 Photography: Willy Vanderperre
Styling: Olivier Rizzo
Hair: Anthony Turner
Make-up: Lucia Pieroni
Models (top to bottom): Millie Bobby Brown, Samantha Ellsworth, LuluKiki WillemsMica Argañaraz, Julia Nobis, Jamie BochertAbbey Lee, Selena ForrestTessa BruinsmaNatalie Westling, Lineisy Montero

Related Posts with Thumbnails



Comments Closed

One response to “ALL THE CAMPAIGN IMAGES OF RAF SIMONS FOR CALVIN KLEIN ‘BY APPOINTMENT’”

  1. […] The breath-snatching Naomie Harris was also dressed by the brand in custom white sequin Calvin Klein By Appointment. It was another happening week for Calvin Klein, the brand also announced Luella Bartley as Head […]



A FIRST LOOK AT UNIQLO X J.W. ANDERSON AW17 (EVERY SINGLE PIECE)

British designer Jonathan Anderson is on a ramp-up to creating a personal megabrand and his previously teased collaboration with UNIQLO is sure to solidify...

MAKE-UP TO BE HERE FOR: PAT MCGRATH LABS “MATTETRANCE”

Pat McGrath MBE is perched comfortably on that legend status. Just thinking about those mid-2000s Dior Haute Couture make-up looks she used to create...

TAILOR YOUR WEEKEND: ART COMES FIRST LONDON POP-UP

Rebel souls Sam Lambert and Shaka Maidoh of sartorial lab Art Comes First have a new pop-up store up their immaculately-tailored sleeves and it’s here...

RAF SIMONS SS18 (ALL THE LOOKS + REVIEW)

Around 10PM on a New York summer Tuesday, Raf Simons debuted his SS18 collection at New York Fashion Week. After serving up an appetizer...

BLACK IN THE DAY: SNAPSHOTS OF BLACK BRITISH LIFE

We all have that incredible vintage Polaroid of our mother or father in an outfit that you’d steal in a heartbeat if they hadn’t...

KNOTORYUS BEST OF PARIS HAUTE COUTURE WEEK (AW17)

It’s funny how all of my wildest fantasies somehow circle back to a couture appointment, but some psychologists would agree I don’t actually control...

A FIRST LOOK AT H&M STUDIO x COLETTE AW17 (EVERY SINGLE PIECE)

H&M Studio is getting the colette treatment for AW17 so the streets are about to get a whole lot more chouette. A total of...

BOLD MINDS SPEAK: JEFFERSON HACK FOR BREAD & BUTTER BY ZALANDO

Publishing pioneer, author, digital culture and fashion topliner, co-founder and editorial director of Dazed Media Jefferson Hack has a word for you and you’d...

ROMBAUT SS18: PARIS WHEN IT SIZZLES

There’s a specific, heady mix of satisfaction that takes over when you know your look is both sickening as well as completely sustainable. Fortunately,...

JAY-Z 4:44 CD IS NOW AVAILABLE FOR WORLDWIDE PRE-ORDER

Even after more than a dozen plays, it’s still pretty impossible for me to pick a favourite song from 4:44, the lyrical masterpiece JAY-Z dropped last...

KNOTORYUS TALKS TO BRECHT VANDENBROUCKE ABOUT ‘ART IS COMIC’ AT MIMA

Allow me to paint you a picture. The wildly talented visual artist and illustrator Brecht Vandenbroucke has had his work splashed over anything from...

WHAT KNOTORYUS SAW AT “SHOW 2017” THE HAGUE

The Royal Academy of Fine Art The Hague’s Fashion & Textile Department held its annual graduate show this weekend and you know we were...

THE 1ST CALVIN KLEIN EYEWEAR COLLECTION BY RAF SIMONS IS HERE

Our fellow countryman Raf Simons, who took home both Mens- and Womenswear Designer of the Year 2017 CFDA Awards for his collections at Calvin Klein a...

BELGIAN VIDEOS TO BE HERE FOR: DARRELL COLE & COELY

2017 has already proven to be a great year for Belgian hip hop with artists like Hamza and Damso -whose rise in particular seems unstoppable...

PLAY THIS EXCLUSIVE ANTWERP FASHION DEPARTMENT SHOW2017 SOUNDTRACK

This weekend, we got to witness a piece of fashion history as the biggest group of masters ever graduated from the Royal Academy of...