TOP BELGIAN NEWS SITE INTERVIEWS KNOTORYUS


Posted on April 24th, by Stefaan in interview, life. 3 comments

niewu.png

Belgium’s national news site nieuws.be interviewed KNOTORYUS for their ‘Blogger of the week’ section. It’s in Dutch, but you can read the English translation after the jump.

Thanks to the new media twitterati: Hannes.

Who or what is KNOTORYUS?

The creative agency revolving ’round Stefaan Pauwels & Dominique Nzeyimana.

KNOTORYUS.com is who we be/what we do.

What do you write about?
You couldn’t ketchup even if we handed you the tomatoes.

How long have you been blogging?
Stefaan has been blogging for 7 years now, but those are his dirty little secrets.
KNOTORYUS has been blogging for two and a half years (it started at notoriouscopywriters.com) mostly 2 or 3 posts a day. which adds up to about 2000 or 2200 posts, or so my mac dashboard informs me.

Why do you write in English?
The rest of the world is pretty rusty when it comes to reading in Dutch. Also, swearwords sound way better in English.

Do you sweat the technique behind the blog?
Tying your shoes: ok.
Yo momma tying your shoes: not ok. It’s the same when it comes to blogging. Knowledge & DIY all the way.

Do you reads lots of other blogs?

In Dutch : MonoBrow. Hands down the top dog of the Dutch blogosphere. Often imitated, never never (that’s a double-never) equalled. Plus, this kid is member of a pingpong society.

Honourable mention: Bloodyhornycrew. For being the first to inform you when Diplo will be coming to Leuven.
Crucial.

The girls at MISSBEHAVE & MOBliving are the sisters one of us never had and the other would like to do some time. Of course, there’s the classics for the daily rounds: CoolCats, The Fader, Mad Decent, etc.

I do have a long list of Belgians who should be blogging:

Alice of A.L.I.C.E. Gallery in Brussels, for example. She gets the coolest collabos, knows what’s up and looks fab. Sometimes, that’s all you need.

Our mate Fré works for the UN, is a serious crate digger and Liam Gallagher’s long lost twin. His one-liners deserve a wider audience.

And then there’s zen-master Youssouf, who’s in our daughter’s kindergarten class. He should at least be Twittering.

Do you have a favourite news site?

Even before we started writing for DSM (De Standaard Magazine) , standaard.be was a regular stopover for us. Headlines come to us more and more via Twitter. We follow Nieuws.be on there, too.


Which website would you like to be linked by?

A year ago we would have said Colette and CoolcatsEd Banger Records-boss Busy P’s blog-, but they already have.

Kanye’s blog would be nice. Or maybe a  twitter-link by Oprah… or The Dalai Lama, which is basically the same thing.

Which is your most succesful blogpost?

We were one of the first to post the dates of the Justice world tour. That got us a pretty big and loyal following. The same happened in the fashion crowd when we were the first to spot a certain YSL sweater. Every post mentioning KNOTORYUS, Justice, Soulwax, high fashion or Lil’ Wayne is clicked to shreds. Now you know our Top 5 search terms.

What, in your opinion, was your worst post ever?

Ehrm… *starts scratching butt*

What has been your favourite response to your blog?

Busy P calling us ‘ici’. That means ‘here’. Awesome. Colette when they let us know they thought our designs were good enough to deserve a spot on their bookshelves. Trés cool.

Has your daily life improved because of your blog?

Our blog is hardcore KNOTORYUS. Even though we can tone it down for professional work and a wider audience, our clients do know who they’re dealing with, which makes it easier on all of us. Product managers at the labels & brand PR’s tend to reach out to us because we know how to reach their target audience. So yeah, we get a lot of free stuff. Only about 20% of what we get actually makes it to KNOTORYUS.com. We’re pretty selective. Fair is fair.

We do get free tickets to concerts, but we pay for the gigs of bands we really dig. We love getting promo copies in the mail, but if we like what we’re hearing we do tend to buy the real deal in the shops.

Interviews with designers or bands are also easier to get because they can instantly get a feel for who we are.

The blog also attracted some of the bigger brands to work with us. We ghostblog for several agencies.

Do your co-workers, parents, friends, family know you’re a blogger?

Of course they do. There’s even an extended KNOTORYUS-fam.

Have you ever been censored (or self-censored)?

Never instigate fucked-upness. And we try not to use the words Go, Dick, Eat & A in one sentence. Illegally leaking music is a no-no here. unless the label or artist asks us, of course. But I guess that makes it legal again, so everybody’s happy in the end.

How many visitors does your blog have?

We reach about as much people as the more popular high-end Belgian monthly mags. With one big difference: apart from our Belgian early adopters; we also reach the cool kids in the US, UK, Holland, Canada, Japan and Russia.

*Cough* Advertisers: you know where it’s at. *Cough*

Related Posts with Thumbnails



Comments Closed

3 responses to “TOP BELGIAN NEWS SITE INTERVIEWS KNOTORYUS”

  1. New Blog Entry, “TOP BELGIAN NEWS SITE INTERVIEWS KNOTORYUS” – http://tinyurl.com/cx9etj

  2. RT: @KNOTORYUS: New Blog Entry, “TOP BELGIAN NEWS SITE INTERVIEWS KNOTORYUS” – http://tinyurl.com/cx9etj includes MonoBrow loving. /blushes

  3. […] fan. De hele wereld weet KNOTORYUS wel te smaken, vorige week werden ze trouwens benoemd tot Blogger van de Week op […]



KNOTORYUS TALKS TO AVENUE FOUNDER LINA FREDRIKSSON ABOUT HER VERY OWN ADIDAS SNEAKER, HYPE VS INNOVATION AND THE ‘MEH’ OF THE RESELLER

If you’d do a poll among young fashion killers on IG or Snapchat and ask them what item they’d mostly like to release carrying...

MOMO SOLO EXHIBITION “BEST PICTURE” AT ALICE GALLERY

Unlike the weather, you can always count on our faves over at ALICE Gallery to warm the depths of your heart. This time, they bring...

WATCH AMANDLA STENBERG CROON IN SELF-DIRECTED & EDITED VIDEO FOR “LET MY BABY STAY”

Amandla Stenberg decided that ready or not, it’s time to fully inform the world that next to acting, writing and showing the next generation how...

BEST OF THE ANTWERP + BRUSSELS STOCK SALES

There’s no sensation quite like picking up an item of discounted clothing from your fave Belgian designer, staring ahead both misty-eyed and blank-eyed while...

JOIN KNOTORYUS AT THE ANTWERP FASHION DEPARTMENT’S “SHOW2017” + “EXPO2017”

How do you measure a year? Is it in 525,600 minutes or the time before and after the Fashion Department of the Royal Academy...

5 LESSONS FROM REI KAWAKUBO TO PREPARE YOU FOR #METKAWAKUBO

#METKAWAKUBO hovers over all of us like an oversized, oblong-shaped Comme cloud and I’m ready for the deluge. The show will feature pieces from...

JOIN KNOTORYUS AT THE RAF SIMONS 2017 ANTWERP STOCK SALE

Raf Simons has announced a new Antwerp archive and stock sale from Wednesday May 10 till Saturday May 13 and the acolytes are buzzing. If...

FRANK OCEAN DEBUTS “LENS” (LISTEN)

Frank Ocean’s Beats 1 radio show ‘Blonded Radio’ is like a gift certificate for intermittent spirit pick-me-ups when you most need it. What started...

‘SOUL SCENE’: GUCCI (PRE-FALL) CAMPAIGN BY GLEN LUCHFORD

The Florentine house of Gucci has known many rebirths (and a notable death). Ever since Alessandro Michele was appointed creative director in January 2015,...

MYKKI BLANCO “HIDEAWAY” VIDEO (WATCH)

The video for the inimitable Mykki Blanco’s “Hideaway”, directed by Daisy Zhou (“How To Be a Black Panther”), has dropped and it’s so important.

Made...

THINGS TO BE HERE FOR THIS WEEK: DON’T DO IT

Honestly The Mood™ has never been this strong. This. Girl. Gets. It.

The following little box of gems is yours to open and rummage through if...

KNOTORYUS TALKS TO VEJA FOUNDER SÉBASTIEN KOPP

The fashion versus sustainability imbroglio is one that has been tainting the industry for years. We don’t need the vast amount of clothes that are being churned...

JOIN KNOTORYUS AT THE “MAYA ANGELOU – AND STILL I RISE” PREMIERE IN BRUSSELS

The Brussels art project RECOGNITION, which has showcased African and African diaspora art since it was created in 2016 by event organiser and photographer Lyse Ishimwe, is doing...

WATCH THE NEW KENDRICK LAMAR VIDEO ‘HUMBLE’

What does your household discuss over breakfast?

The three of us talked about the new Kendrick Lamar video for ‘Humble’, the second drop of the artist’s highly anticipated...

KNOTORYUS TALKS TO DIRECTOR/CURATOR KAAT DEBO ABOUT THE MIND OF MARTIN MARGIELA

(Hermès Autumn-Winter 2002) 

One of our favourite museums in the world, MoMu, the institution that is housed in the same building as the Royal Academy of...