Chictopia, the site where the more fashion-conscious among us can post pics of their outfits and vote on how cute they look, collaborated with American Apparel to create on the first all-out user-generated ad campaign on the internet.
"You know how sometimes when two unbelievable attractive people procreate, their baby tends to be a little broke? For example, Bruce Willis + Demi Moore = :(
But SOMETIMES, two hot thangs end up making beautiful beautiful little kiddies. Our recent collab with American Apparel was a Shiloh Jolie-Pitt kinda thing and features Karla, Linda-, and Melissa in a recent ad campaign."
Wearing a combination of American Apparel and the company’s vintage line California Select, the girls present their own (marketable!) personal styles. A bit from the press release:
[This campaign] rebels the notion that fashion is dominated by models held to unobtainable body standards. Chictopia’s tools give girls with no access to agents or expensive makeup and clothes the ability to segue into modeling for a major fashion company within just a few months. American Apparel, who is well known for refusing to use airbrushing in their advertisements, and Chictopia are showing that traditional media beauty standards are obsolete and inefficient.]
Using the highest rated "models"/"users" (that's a great T-shirt slogan, right there) as ad models is pretty darn smart if you ask me. It's a great way to tap into the fashion-sense of your target group and harnass the power and wisdom of multitudes.
More of this, please.
Below: some of my favourite looks & pics from Chictopia.