Chicago-based Juice Wrld was elevated from SoundCloud-success unto a higher plane of YouTube mainstream fandom with the help of hip-hop's current visual king-maker Cole Bennet. His easy-to-love sound and rocketing popularity earned him a 3 million dollar deal with Interscope, proving that teenage angst still pays off well. "Lucid Dreams" is the song that started it all on SoundCloud, but now it's getting an official release with an official video. It's a put-your-phones-up kinda pop song for the post-Post-Malone era about loving and losing and how that kinda sucks.
Directed by Cole Bennett