TDE’s Schoolboy Q is about to unleash his new album and if the first drop “Numb Numb Juice” is where it’s headed, it’s going to be hard as hell. Opening a capella and cutting short just under two minutes, “Numb Numb Juice” (a reference to alcohol, see "E40’s group “The Click” with “Num Num Juice” from 2001) sounds like a man snapping another man’s bones, just because he can.
The video keeps it lighter at times, with a cameo by Tyler, The Creator and plenty of meme references to Elon Musk smoking with Joe Rogan and the P. Diddy Cheese Grater to name a few, but also contains lots of real violence. Proceed with caution.
Directed by Dave Free & Jack Begert.