Simone Rocha Collabs with H&M on Spring-Summer 2021 Collection

New H&M collab alert! Simone Rocha will be the brand’s next designer collaborator, with the Simone Rocha x H&M collection dropping online & in stores on March 11 2021. The line will include special occasionwear for all gender expressions and children.

Simone Rocha is a London-based, Irish-born fashion designer and former British Fashion Awards ‘Designer of the Year’ winner. After launching her namesake label in 2010, Rocha has garnered global acclaim and a firm following inspired by her subversive, modern-romantic hand and eye infused with signature natural, historic and multi-cultural layers as well as her sought-after interdisciplinary collaborations.

Here’s your first look at the collection and some lookbook images.

The #simonerochaxhm preview sees Simone talk about her experience working with the Swedish megabrand. Sisters Adwoa Aboah, respected activist, model and Gurls Talk-host, and Kesewa Aboah, young artist, are fronting the campaign - watch them discuss what they love about the clothes and the acclaimed designer. Actress Daisy Edgar-Jones, noted stylist / fashion director & Simone Rocha collaborator Robbie Spencer and model Tess McMillan round out the cast of Rocha Romantics.

Continuing a long tradition of acclaimed designer collaborations, H&M is thrilled to announce a new collab with fashion designer Simone Rocha. She is interna...

"A moment where you're the belle of the ball." That's how sisters Adwoa Aboah, activist, and Kesewa Aboah, artist, feel like when wearing Simone Rocha x H&M ...

Fashion designer Simone Rocha is all about her community of family, friends and collaborators. Meet stylist and friend Robbie Spencer who works closely with ...

For Belgium: the collection will be launched on 11 March 2021 - online and in selected shops: Antwerp (Meir 89) and Brussels (Elsenesesteenweg). More info via hm.com