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The Ranch - Debut Lookbook AW23 (Drop 1)

The Ranch - Debut Lookbook AW23 (Drop 1)

When premier tastemaker Robin ‘Flo’ De Flô unveils a new venture, you sit up straight. Known for his work as founder of cult label & store, A Cut Above, and most recently as creative director of sustainable repurposing project A(R)KAIV, Flo is ready to open the swing gates to a new space. The Ranch is a platform that corrals the creative work of several emerging designers and artists in one place, no matter the shape that it takes. A fertile breeding ground for creative talent.

Drop 1 for AW23 is fashion-focused and consists of an overdyed denim suit and a leopard-print getup with matching caps alongside graphic tees. Continuing in the vein of Flo’s previous work in sustainable design, there are also reworked "50-50" flannel shirts and deadstock football jerseys to rope you in.

(c) Daan Pauwels

(c) Daan Pauwels

(c) Daan Pauwels

(c) Daan Pauwels

(c) Daan Pauwels


Opening up first on Instagram, an online storefront and select retailer presence are cropping up next soon. Keep your eyes peeled and on ice.

Lookbook credits
Photography: Daan Pauwels
Models: Seren & Ramzi

Listen to Episode 42 of The Most podcast with Robin ‘Flo’ De Flo here.


Follow The Ranch online here.

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