Rihanna’s first collection as Puma’s creative director, which debuted at #NYFW in February and was seemingly made for Naomi, has dropped and the girls and boys are shook. Drake will be out here stanning in full #FENTYXPUMA crop top kimono sleeves any day now, I promise you.
If the creepers and fur slides hadn’t caused enough of a scene this year, the entire collection is now available for purchase. First in pop-up shops in New York and L.A., now via Puma’s website. If you felt somewhat lacking in the bad bitch department of late, these strappy black and white designs (Rihsigns) will have the peers gagging and doubling over, returning to the hater-sized holes from whence they came.
The collection’s campaign was shot by master Willy Vanderperre and styled by Alistair McKimm. Art direction was done by M/M Paris, make-up by Yadim (also responsible for the beauty in Kanye’s “Wolves” Balmain video), hair by Rih’s trusted Yusef and the choreography was created by the great Stephen Galloway. The campaign features runway looks not available for sale yet so that furry hooded sweatshirt continues to haunt my waking dreams.