When Charli XCX asked her fans to send in memories she could use for her new video, she didn’t just get selfies and holiday pics. Some of the fans sent in clips of family, friends that have since passed away. If the comments on YouTube are legit, you will be watching someone’s much-missed Gammy, someone’s favourite memory of their beloved pet… I’m just adding this in case you feel you have to hold back your emotions while watching this unapologetically anti-cynical moment in pop history.

From her ‘quarantine album’, based on collaborations, called “how i’m feeling now”, out soon.