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This has been strangely addicting to me these past few weeks: the Swedish "band" The Tough Alliance are an art collective/political group pretending to be pop stars. This week marks their first official release in the US. The video above is for their new single: 'Holiday'. Expect them to pop up in your favourite hipster/fashion mag soon.
After the jump: see what their release party for the newest LP 'A New Chance' was like and discover their Bros-like video for 'First Class Riot' and my favourite: the painfully sweet '25 Years and Running'.
More Swedish poptastic stuff here.
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