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Gone are the days of smuggling in my VitaminWater stash from London or New York. Last Thursday, the brand celebrated its official Belgian launch in Brussels. A joyous occasion indeed, for KNOTORYUS had been involved in the launch from the get-go, copywriting the Dutch version of the website, the flyers, the party invitations, etc. (another smooth collaboration with experiential marketing mavericks Demonstrate).

My favourite fashion photographer/genius Nick Knight is opening a SHOWstudio shop in London today, selling props used in previous fashion shoots. Quote Nick Knight in The Sunday Times:

“John Galliano painted a skull and crossbones on this Union Jack. The tiger was stuffed specifically for Alexander McQueen. Coco Rocha modelled with these giant cherries for the photographer Tim Walker.”