Wow. I've never really felt the need to post anything by Young Dro before (no offence, Dro). But the style of this new video for 'I don't know y'all' is going to be copied by Ad Men all over the globe, no doubt about it.

You know when there's a dream sequence in movies and, for some reason, there's always a circus with little people scuttling about, a femme fatale with freaky eyes and a ringmaster in a top hat with an ancient-looking microphone, grinning in a fish-eyed lens? The new video for 'I Cut Like Buffalo' by The Dead Weather is kinda like that. Only without the little people. And with Jack White as the ringmaster. He directed it himself, you know.

Gone are the days of smuggling in my VitaminWater stash from London or New York. Last Thursday, the brand celebrated its official Belgian launch in Brussels. A joyous occasion indeed, for KNOTORYUS had been involved in the launch from the get-go, copywriting the Dutch version of the website, the flyers, the party invitations, etc. (another smooth collaboration with experiential marketing mavericks Demonstrate).