CHAI is harnessing the power of Kawaii to advocate self-love for girls and women regardless of preferences or body types. (Read the interview in Pitchfork here.) Also, this song is called ‘Curly Adventure’ and if you don’t like it you are dead inside.

Directed by Sean Solomon

Character Design by Yuuki.

Quote:

“You know, natural curly hair absorbs and absorbs until it grows bigger! That's what you call a Treasure Hunter right? Being able to live your one life as an adventure is all thanks to the curls you used to worry about, the curls you used to be concerned with! This imperfect me is PERFECT! This is THAT type of song!”