Pyer Moss has had a landmark year, winning premium awards and countless hearts in a seemingly fell swoop. The Michelle Obama co-sign didn’t hurt either. Just don’t expect Founder & Creative Director Kerby Jean-Raymond to start going by the rulebook now. Eschewing a New York Fashion Week slot at the height of hype is a bold move, but it typifies KJR’s long-term vision. Pyer Moss is his platform for change, taking the time to carve out a singular path despite any short-term losses is the way to go. Launching ‘Collection 2’ under the wildly successful Reebok deal at an NYC pop-up space earlier in April, the label has also released the collection’s short film titled “Seven Mothers”. This one hurts and salves all at once.
“Seven Mothers” tells the tale of a young boy at his mother’s funeral and the awe-inspiring women that stepped in to guide, affirm, nurture, love, support and raise him. Role models in athleticism, relationships, religion, fashion, business. The 8-minute film, starring top model Riley Montana, was written & directed by Director X (a forever legend if only for the ‘Bootylicious’ video) and was inspired by Kerby Jean-Raymond himself, who lost his own mother aged 7. The film incorporates pieces from the new Reebok by Pyer Moss collection, including silhouettes from the more luxury ‘Pyer Moss by Kerby Jean-Raymond’ main label. A striking open studio campaign shared earlier in April, portrays members of the local community posed up on a mustard crushed velvet sofa. The regality of it all.
A particular hit from the new collection is the 3rd Reebok shoe, the ‘Mobius Experiment’, inspired by basketball culture and its heroes. Already sold out on the Pyer Moss website, you should try your hand via the retailers listed below. “We cut our stockists by 90%, and we’ve built them back up with stockists who want to show a full display”, Jean-Raymond recently told GQ. Family values family.