'Betwixt-and-Between' is the AW18 creed for Blondey McCoy's beloved label Thames - perhaps inspired by Albert Camus' first book of the same title. The campaign tells a nighttime story of British emotion and heritage. Shot by Mike O'Meally, the lookbook offers a closer view of the collection dropping Friday August 24.
Instagram style fixture Leo Mandella, or @gullyguyleo, is seen sporting assorted Thames silken pajama separates, a denim uniform, logo/script hoodies, a black cardigan, umbrella and patched sweatpants as he contemplates quotes by J.M. Barrie (the Scottish creator of Peter Pan). Already hooked.